Emerson said, “The world exists for the education of each man.”

Friday, April 8, 2011

Brand Power

It never ceases to amaze me how much of a brand snob I am.  Examples of my brand obsession below:

1) I need new bed sheets. But not just any bed sheets.  They must be Ralph Lauren organic cotton sheets.

2) I want a new laptop, but not just any laptop.  It must be a Mac. I'm sure I don't need to explain why.

3) I rarely watch TV, but I must have a Sony Bravia TV.  That's the cool TV brand.

4) Need to buy paper towel. Store brand is on sale for cheap. But Bounty is more absorbent - and better.

5) Need a new toaster. There are so many options to choose from, but I think I'll stick with a Kitchen Aid one.

Damn you brilliant Marketers for brainwashing me! 

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